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He later served as Director of Marketing at Stone Glacier, helping define the brand’s voice and visual identity.\u003c\/p\u003e\n\u003cp\u003eToday, Lyle leads creative at MTNTOUGH, where he blends strategy, storytelling, and design to connect with a dedicated community of backcountry athletes.\u003c\/p\u003e\n\u003cp\u003eAlongside his brand work, Lyle has built a respected illustration career, collaborating with brands like YETI, MeatEater, Sig Sauer, and Mathews Archery to bring rugged, hand-drawn stories to life.\u003c\/p\u003e\n\u003cp\u003eWhen he's not making art, he’s outdoors with his wife and three kids—hunting, fishing, and gathering inspiration.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0263\/1978\/1985\/files\/unnamed-2.jpg?v=1751924374\"\u003e\u003c\/p\u003e","brand":"Shop Fresh Tracks","offers":[{"title":"Default Title","offer_id":42231088414817,"sku":"","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/1978\/1985\/files\/Measurements.png?v=1752786716"},{"product_id":"fresh-tracks-gift-card","title":"Fresh Tracks Gift Card","description":"\u003cp class=\"p1\"\u003eA \u003cb\u003eFresh Tracks Gift Card\u003c\/b\u003e is always the perfect choice for the outdoor enthusiast in your life!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow it works:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eDigital delivery\u003c\/b\u003e – Sent straight to your inbox with a unique redemption code.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eEither forward on the email or send only the code.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eRedeemable online\u003c\/b\u003e – Valid for use on the Fresh Tracks store. \u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cstrong\u003eCheckout - \u003c\/strong\u003eAdd your gift card code to the \"Discount Code\" box at checkout.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eFlexible amounts\u003c\/b\u003e – Choose any value between \u003cb\u003e$10 and $100\u003c\/b\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eGift cards are activated within 24 hours of purchase and are for online use only.\u003c\/i\u003e\u003c\/p\u003e","brand":"Shop Fresh Tracks","offers":[{"title":"$10.00","offer_id":42231239475297,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true},{"title":"$25.00","offer_id":42231239508065,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"$50.00","offer_id":42231239540833,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"$100.00","offer_id":42231239573601,"sku":null,"price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/1978\/1985\/files\/FreshTracksGiftCard.png?v=1749679233"},{"product_id":"elk-week-t-shirt","title":"Elkfasa - $5 of each purchase donated to RMEF","description":"\u003ch4\u003eThe Legend of Elkfasa.  \u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem data-end=\"300\" data-start=\"250\"\u003eThe mountains have a king and it ain’t a lion.\u003c\/em\u003e\u003cbr data-end=\"303\" data-start=\"300\"\u003e\u003c\/p\u003e\n\u003cp\u003eMeet \u003cstrong data-end=\"319\" data-start=\"308\"\u003eElkfasa\u003c\/strong\u003e: a majestic bull rising from the clouds, ruling the ridgeline like a scene straight out of a high country dream. 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